#GivingTuesday

YOUR TOOLKIT

WHAT IS #GIVING TUESDAY

#GivingTuesday is a day of global giving, where citizens, through their generosity, give back to their communities on Tuesday, December 3, 2019.

#GivingTuesday is your chance to highlight #LiberationPrisonYoga (#LPY)’s work and elevate its mission by launching a fundraising campaign and inviting your friends, family, and colleagues to donate!

WHAT IS LPY RAISING MONEY FOR?

LPY’s #GivingTuesday goal this year is $25,000. This will fund two women’s yoga programs: one in a maximum security facility and another in a medium security facility. 

HOW CAN I START FUNDRAISING? 

Step 1: Start a Facebook Fundraiser

  1. Go to Facebook and log into your own account. (Don’t have Facebook? Start your own fundraiser using GoFundMe and use your email address to create an account.)

 

  1. Go to your Home page. On the left hand side, click “Fundraisers” under “Explore;” it has a yellow coin icon.

 

  1. Of the two options that appear, choose “Select Nonprofit” to get your fundraiser started! Search and select Liberation Prison Yoga.

 

  1. “Let’s start with the basics:”

    1. Who are you fundraising for? You are all set! You already selected Liberation Prison Yoga, so it should appear here.

    2. How much money do you want to raise? Know your network and know your resources. Here’s a tip: aim high so that you exceed what you think you will fundraise!

    3. When should your fundraiser end? Enter December 10, 2019 - well after #GivingTuesday for those late donors!

    4. Click "Next" when these sections are completed.

 

  1. “Tell your story:”

    1. What’s the title of your fundraiser? Keep it short, sweet, and simple; for example, “Sam’s #GivingTuesday LPY Fundraiser.”

    2. Why are you raising money? Need some language to help you? See Step 2 below for descriptive language you can use in email invitations!

    3. Click Next.

    4. Here, you have the option to change the follow that Facebook automatically suggests for you. Go to the bottom of this letter and select a new photo to use! 

 

  1. Click “Create.” Your fundraiser has been created!

 

  1. Invite your Facebook friends to donate to your campaign by clicking the blue bar with “Invite” in white letters. Here’s a tip: Even if you invite a friend to donate, and they don’t donate for a few days, reach out to them by email, text or phone, and keep posting to your fundraising page! Your friend will receive a notification that you have made a post to your fundraising page, as reminder to donate!

 

  1. Share your fundraiser on your Facebook timeline by clicking “Share” below the “Invite” bar.

 

Step 2: Post your Fundraiser to Social Media Platforms

Follow LPY on Instagram Twitter and LinkedIn

 

A few tips: 

  • Use the following hashtags in your posts:

    • #LiberationPrisonYoga

    • #LPYoga

    • #LPYgivingtuesday

    • #BreakTheCycle

    • #TraumaInformedYoga

 

  • Always tag Liberation Prison Yoga!

 

  • If you use Instagram: copy and paste the link to your fundraising campaign and add it to your bio.

 

Sample posts you can copy & paste to your social media platforms:

 

For Facebook:

 

  • For #GivingTuesday, I'm raising money in support of @Liberation Prison Yoga. Help me reach my goal of (enter goal) to support LPY’s crucial work of bringing yoga to jails and prisons. Please show your support by donating through my fundraiser [Link to fundraiser]. #LiberationPrisonYoga #LPYgivingtuesday

 

For Instagram, Twitter, etc:

 

  • It’s that time of year for #GivingTuesday! Join me in supporting @LiberationPrisonYoga and their trauma-conscious yoga programs. This year, I am raising (enter goal) to help LPY fund two women’s yoga programs. Show your support by donating today! #LPYyoga

 

  • Help me fundraise for @LiberationPrisonYoga - every dollar donated on #GivingTuesday will go directly to funding two women’s yoga programs - one in a maximum security facility and another in a medium security facility. Help LPY break the cycle of intergenerational incarceration by donating now: [Link to fundraiser] #LiberationPrisonYoga #BreaktheCycle 

  • I’m a proud believer in #BreakingTheCycle and an organization I’m a proud supporter of providing trauma-conscious yoga programs in New York City’s jails and prisons. Join me in supporting Liberation Prison Yoga (LPY) by donating today for #GivingTuesday: [Link to fundraiser] #LiberationPrisonYoga #GivingTuesday

 

Step 3: Send Emails

 

Email Template:

SUBJECT:  Support Liberation Prison Yoga, on #GivingTuesday!

Dear Friends & Family:

Today is #GivingTuesday, a global day of giving back and I hope you will join me in supporting Liberation Prison Yoga (LPY), a nonprofit whose mission is to serve prisons and jails, bringing yoga programs to justice-involved populations and those whose lives are affected by incarceration; to train yoga instructors to work inside the prison system; and educate the public about trauma-conscious yoga.

This #GivingTuesday, I am working alongside LPY to continue its landmark yoga programs in New York State’s jails and prisons. LPY believes in changing the system from within, and that starts with training its yoga teachers on how LPY uses a trauma-conscious approach when teaching yoga in prisons and jails. Classes comprise of yoga and meditation, and cater to the needs of class participants. LPY is the only nonprofit of its kind in New York that brings yoga and meditation to incarcerated women, men, youth and LGBTQ, as well as those in re-entry.

LPY’s goal this year is to raise $25,000, which will fund two women’s yoga programs - one in a medium security facility and another in a maximum security facility.

In order to reach this goal, I need your help!

Please donate HERE.

Thank you for your support and for helping LPY continue its necessary work!

Sincerely,

YOUR NAME

------------------

(Email Signature)

Your Name

Your Title

Your Organization

Contact information

[Link to fundraiser]

To learn more, visit Liberation Prison Yoga at https://www.liberationprisonyoga.org.

 

#BreaktheCycle #LiberationPrisonYoga #LPYgivingtuesday

 

SUGGESTED PHOTOS TO USE (OR TAKE PHOTOS YOU LIKE FROM OUR SOCIAL MEDIA)

 

Liberation Prison Yoga is a 501 (c) 3 charitable organization. All donations are tax-deductible.